.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to running into billions in equity capital every year, have actually brought up almost $360 million thus far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That slowdown is due to market concentration, improved regulatory stress, and economic uncertainties.ADWEEK consulted with five VCs that remain to buy adtech business, regardless of these obstacles, regarding what they are looking for as well as what they prevent. Probably unsurprisingly, these investors are actually targeting options in privacy-focused modern technologies and industry-specific areas such as connected television.